Search Engine Optimization

Search Engine Optimization or SEO is the practice of building a website so as to maximise the volume and quality of traffic from search engines.

SEO is a must for any site which hopes to draw traffic directly from search engines such as Google, Yahoo! or Microsoft. While SEO is not an exact science there are procedures and process which can be applied which will help a web site to be more search engine friendly.

For a business just starting out it can be difficult to get on the first page of Google results for premium search terms. For example, lets say we are a small investment broker looking to create an online presense. Page 1 of Google results for terms such as 'investments' or 'buying shares' will be filled with large banks or other financial institutions. This, unfortuantly, will mean it will be very difficult to break into the first results page.

This is where SEO comes in. Some research into what search terms people use brings back an slightly obscure but highly searched term "money investment". On page 1 of Google results you will find a link to DCU (Dublin City University) which is only partically relevant to the term searched. This is an opportunity get on page 1 of Google results for our fictional investment broker.

Over the years BoomGreen has learned and implemented procedures like the one above on various websites to great effect. Whether you have an existing site or are starting from scratch Boomgreen can help you get the most out of search engines.